Lying with Visualizations: Seeing Isn't Believing

Worth every page. I have already recommended it to two colleagues.

This is the third book I have read on analytics this year, and it is comfortably the best of them. The index and cross-references are surprisingly good, which matters for a book I will come back to. The progression from chapter to chapter is well thought out; nothing feels out of order. The early chapters move quickly through material I already knew, but the later sections were genuinely new to me. This is the book I wish had existed when I started working with analytics.

Recommended, with the caveat that it is not a gentle introduction.

I bought this on a whim after seeing it mentioned in a forum thread, and I am glad I did. A few of the examples could be more realistic, but the underlying points come across clearly. The early chapters move quickly through material I already knew, but the later sections were genuinely new to me. A good addition to a technical library, as long as you know what you are buying.

Finally, a book that treats analytics with the care it deserves.

I read this over a couple of weekends alongside a small side project, which turned out to be the ideal way to approach it. The progression from chapter to chapter is well thought out; nothing feels out of order. There is a section near the end that ties several earlier ideas together in a way I had not seen before. This is the book I wish had existed when I started working with analytics.